Customer service must be a primary consideration for your business. I am sure you have heard the expression “love makes the world go ’round.” Well, customer service is the way you show love and appreciation for your customers. You must make customer service a priority in order for your business to be a success.
Start your business with customer service in mind. In his best-selling book about habits of effective people, Steven Covey advises people to begin with the end in mind. When it comes to your business, you should begin with customer service in mind. Customers are the people who purchase your products and services. It doesn’t matter if you are a doctor, lawyer, teacher, hair stylist, blogger or lifestyle coach. No matter what you sell, customers are the people who want what you have to offer and are willing to pay to get it. Customers are what keep your business in business. That means they are important and should always be on your mind just like the product or services you sell.
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When you think about your customers and are planning your customer service experience, think about your typical customer. What does she look like? Where does she work? What is important to her? Why does she come to you rather than any of a dozen of your competitors? You must have a clear understanding of why your customers choose you. Think of it like an elevator speech. In 30 seconds you should be able to tell anyone within earshot what you do and why you do it. Here is mine:
I believe that every working mom can succeed and be happy with the right encouragement, inspiration and motivation. That is why I created the blog Janeane’s World and why I work every day to create resources designed to encourage, inspire and motivate women to be their best at home and work.
When you hear or read that statement, you automatically know what I believe in and why I do what I do. Customers know that I believe they can succeed and be happy. Customers know that I spend my days creating things that will help them to be happier and more successful. That statement shows the value I have for customers and it shows why customers come to me.
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I am offering customers. In my work as a writer and as a consultant for business owners, I must provide quality resources and do it in a timely manner. The ebooks, webinars, and e-courses I provide must be:
- relevant for my customers
- of good quality
- in a format that my customers can access with ease and comfort
- things that meet or exceed expectations
All of these things are part of the customer service experience. In doing my work, it is not enough for me to be creative and prolific. I will not succeed in business if I do not think of my customers in each thing I create. I must consider why customers want my offerings, how they will use them and how to best deliver them. This is customer service. Customer service starts with getting customers “in the door.” There is more to customer service than making customers happy after they are upset about something. Real customer service, good customer service encompasses all areas of customer interactions with you, your company and your products and services. In all you do with your business, keep customer service in mind.