Janeane's World: Published By James, Davis, and Associates

We train individuals and teams to work with confidence and competence. Call: 484 381 0532. Email: janeanedavis@janeanesworld.com.

Will Your Elevator Pitch Take You to the Top?

It is so simple, that anyone can use it. It works in two parts. First clearly state what you believe. Make it a simple, declarative and firm statement.  My I believe statement is:

     I believe every working mom can succeed and be happy with the right encouragement, inspiration and motivation.

The second part of the “I believe . . . so I . . . ” statement can be tailored to your audience. Be sure to prepare a few in advance so that they can roll off your tongue quickly, easily and in a conversational tone.  I statement I use when dealing with companies I want to partner with on my blog and consulting firm, a second one I use with peers and a third one I use when casually meeting people.

1. My elevator pitch for companies with whom I would like to partner:
I believe every working mom can succeed and be happy with the right encouragement, inspiration and motivation. So I tell stories and share information in ways that will make my readers want to become your customers.

2.   My elevator pitch when speaking with peers:
I believe every working mom can succeed and be happy with the right encouragement, inspiration and motivation. So I want to help other working moms like us feel good about themselves and the choices they make at home and work.

3.   My elevator pitch when speaking with casual acquaintances:
I believe every working mom can succeed and be happy with the right encouragement, inspiration and motivation. So I write articles about topics and products to help women be happier, less stressed and more efficient.

Each of those statements is tailored to the audience. Each of them clearly states what I believe and lets the audience know what I do and why I do it. After hearing my elevator pitch, listeners clearly know who I am, what I believe in, why I do it and how I do it. These elevator pitches answer all those questions and make the listener feel as if they got to know me a little better than they did before hearing the pitch.

elevator pitches
photo credit: The MotherShip via photopin (license)

 

People, whether they are friends, family, associates, partners, readers, sponsors want to know who you are and for what you stand. Your pitch should give that information. As you see, it all starts with the “I believe . . . so I . . . ” statement. Take time today to craft your own elevator pitch using the “I believe . . . so I . . .” method. Revise each section until the words feel true, comfortable and conversational when you say them. One of the goals of the elevator pitch is to make listeners feel at ease and confident in your words. If you say them comfortably and with ease, you will convey that ease and comfort to the listener.

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19 thoughts on “Will Your Elevator Pitch Take You to the Top?”
  1. I’m always trying to fine tune my elevator pitch! Great tips. It can lead to lots of great opportunities if you are confident and really know who you are!

  2. I like the ‘I believe’ statement. That makes it personal and gives it a valid reason, both of which make things easier to support or believe in.

  3. Excellent advice-I have heard about the importance of having a good elevator pitch, but this really drives the point home. Guess I know what I need to work on!

  4. When I went to my first blog conference last year, we talked about this! I realized I had nothing planned and I wanted to learn more. I have no elevator pitch!

  5. Elevator Pitches kinda confuses. I had to do one recently for a Entrepreneur Course and it was “so so” not too strong but it cane be improved. Thanks for the Tips

  6. I have a pitch that usually works well, but each pitch needs to be customized.

  7. As a blogger, I haven’t really thought much about having an elevator pitch. After reading your post, maybe I should work on that.

  8. This is so important no matter what field you are in. Coming up with the right elevator pitch can be the difference between success and failure! Thanks for your tips!

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